The theatre group used a really creative way of promoting their act - - currently on at the Edinburgh Festival Fringe 2011.
Boys and girls dressed up in hoodies and wearing stern looks on their faces stood around on the Royal Mile with placards inviting folk to 'Hug a Hoodie'.
As folk approached them to be hugged, the stern faces would remain till the very end when they would break out into a warm smile and hug folk.
First impressions can really be deceptive!!!