Google Polymer
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    In November of 2013, Google UXA hired Pemberton to explore a brand identity for its latest and greatest developer tool, Google Polymer. In a 15 d… Read More
    In November of 2013, Google UXA hired Pemberton to explore a brand identity for its latest and greatest developer tool, Google Polymer. In a 15 day sprint, Pemberton cast a wide net in order to seek the best possible beginnings for the brand. Through a short yet intense turnaround, we were able to create a strong variety of marks that enabled Google’s team with many options to consider moving forward. Read Less
    Published:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Keywords:
 
Future-Oriented, Multi-Platform, Comprehensive, Productivity,
Flexible, Opinitated Design, Good Web-Citizen
 
Conventions:
 
Evolving, Modular, Focused, Dynamic, Pliable, Relevant

Naming Concept:

Monomers are  small molecules. "Polymer" is a long chain molecule
made up of a repeated pattern of monomers.


Graphic Direction:

Simple geometric shapes, bold color and sophisticated interlocking and
overlapping patterns, to suggest polymer chains and inter-connectivity.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direction 1

Geometric shapes representing interlocking
web components come together to form a
bold and colorful letter P.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direction 2

Interlocking parts make up the whole.
Colorful, bold and geometric shapes, playing
off the concept of a polymer chain, double
helix top view.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direction 3

Circles represent particles connecting to
create a polymer chain. Colors and lines play
off the idea that unique web components
connect to create usability.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In November of 2013, Google UXA hired Pemberton to explore a brand identity for its latest and greatest developer tool, Google Polymer. In a 15 day sprint, Pemberton cast a wide net in order to seek the best possible beginnings for the brand. Through a short yet intense turnaround, we were able to create a strong variety of marks that enabled Google’s team with many options to consider moving forward.

 
Please visit our website for more. 
 
http://pmbr.tn
 
© 2014 Pemberton LLC, New York
 
Credits:
Creative Director: Chris Wiggins
Project Manager: Jonathan Lee
Additional Design: Skip Hursh