FENUMBRA.com
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Year: 2013
Country of Origin: Dubai, UAE
Role: Branding, Website Logo
Logo and Illustration: Indra Widijanta
Branding and Layout: Indra Widijanta
Website: Abdul Al-Anshari
Branding and Layout: Indra Widijanta
Website: Abdul Al-Anshari
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Fenumbra is a one stop platform for artists around the world to buy, sell, publish and promote their artworks around the world. They are looking to re-vamp their logo to give it a more web-trendy look with the whole new 'flat' internet trend look. The website is Fenumbra.com (currently active) and is a marketplace for artists to sell their artworks on canvas and decal and currently delivers worldwide. They want the final design to communicate a connection with the art and possibly internet/tech, like a sort of digital art renaissance as that is the path it is heading towards. The design would ideally still have color but also work in monotone situations.
Inspiration Model
(Canvas + letter "F" + Color Spectrum)
(Canvas + letter "F" + Color Spectrum)
Final Logo
The symbol projected for the Fenumbra is the initial letter of the name, consists of multiple mosaic symbol/icon blending together into an F shapes, metaphor balance between arts and artists, which is the means and the purpose of Fenumbra.com, i.e. a global marketplace where artists can buy, sell, publish and promote their artworks.
Early sketches
Logo Construction
Typeface Construction
I am using uppercase typeface model, bold, modern web typography model with high contrasts, in order to express concepts like harmony, synergy, futuristic, but also excellence and quality.
These concepts have been reinforced by choosing a solid and bold colour, a very web 2.0 ish-looking and some overlapping finish between fonts.
These concepts have been reinforced by choosing a solid and bold colour, a very web 2.0 ish-looking and some overlapping finish between fonts.
Final Logo + Typography Construction
While X is the minimum distance between shapes to be kept between graphic elements
Logo Color Experiments
Mosaic Icon
The main essence of the logo are the mosaic shapes that construct final logo form. Representing abstract (many of artworks available on the website) and colorful elements in an artwork, I decided to use the icon with the branding seamlessly and continuously.
The main essence of the logo are the mosaic shapes that construct final logo form. Representing abstract (many of artworks available on the website) and colorful elements in an artwork, I decided to use the icon with the branding seamlessly and continuously.
Mosaic Color Code
Festive Logo Options
I was asked to modify the logo a little bit to suit some festive themes i.e, Christmas and Halloween
Corporate Stationery
The branding package also includes the development of coporate stationary i.e, Business Card, Envelope, and Letterhead Design.
Thanks for watching, hope you all like it!
.. and don't forget to appreciate the project :')
