Fruitkiss - Visual brand identity of preserved fruit
Submission for the contest/project for branding authentic national (Macedonian) products - preserved fruit. The task was to design the look/label of the packaging of all seven types of fruit (aronia, cranberry, orange, raspberry, strawberry, wild blackberry and wild green fig), develop a brand name, exclusive box (gift) for 3 types of sweet with jars of 450g and to design a poster for the entire line of the preserved fruit. The target audience is young population, so when brainstorming, I came up with an idea that lead to youth, love, secret, sweet etc. just as a "kiss" is. The technique of creating the design is hand drawing (sketch and water color), with its own handwritten cyrillic font, and later digitized at appropriate software.
The design elements, like the sticker from the cap can be also used for interaction with the target groups (social networks, prize games, competitions, etc..)
My design was amongst the 10 finalists and was exhibited at Skopje Design Week '14
The project was organized by the Creativity Support Movement Ivo Laurencic - "Bravo sine", Jomi Food and Skopje Design Week
 
 
Phase One - Sketching & Water Color Drawing
Phase Two - Selection of appropriate graphic display for each fruit
Selected in terms of: 
- Expression of mouth
- The color of the fruit
- Shape of fruit
Phase Three - Implementation
Exclusive packaging for gift > Made from eco-paper
Poster
Fruitkiss - Visual brand identity of preserved fruit
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Fruitkiss - Visual brand identity of preserved fruit

Submission for the contest/project for branding authentic national products - preserved fruit. The task was to design the look/label of the packa Read More
112
2,218
3
Published:

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