The user experience process for the Verizon App redesign.
As a current customer of Verizon. I and my family have entered difficulty reading my usage from the Verizon mobile app. We also had to go through a few layers to get to pay my bill. We wish to see our usage clearer and right after we log in, compared with the bill cycle.
As an UI/UX designer, I have seen possibility to improve the design and user experience.
I started the process from conductng interviews with several Verizon users to elicit need findings, I studied the mobile apps of Verizon's primary competitors in the U.S.: T-Mobile and AT&T.
I also compiled lists of pros and cons of those competitors's apps in order to come up with the most appealing and functional design.
Next, I reorganized the categories and quickly came up with an optimal information architecture flow.
Screen Design Analysis and Design Sketch
In parallel with the need finding study performed with current Verizon users, I analyzed in detail the function, style and aesthetic of the current app.
For the redesign I used images and themes of busy city streets and people interacting and having fun to show how Verizon represents connectivity between people. And unlike Verizon's existing app, I included their corporate logo and color scheme in my design.
A wireframing on paper by hand helped streamline the redesign process and enabled me to complete the project in a short amount of time relative to my previous UX app redesign projects.
Before & After
Feel the difference!
Here is the exciting first screen of my proposed design and the entire interface redesigns.