Traffic Design Consultants
The challenge wasn’t merely to refresh the Traffic website – the previous site had sat, untouched for about four years. The primary objective was to give the agency something of a facelift, by redefining the studio’s strengths, outlining our approach and showcasing more expansive case studies.
I led the design of the project, whilst the entire studio worked collectively to define the structure of the site. Adopting a fluid, responsive structure, the site was built by our then web developer, Ronan Vallelly. Taking responsibility for all project and studio photography, I developed a family of icons (inspired by our geometric sans-serif of choice, Avenir) to clarify our various services. At the end of the project we decided to make the icons available for anyone else who might fancy using them. Download here.
Designed at Traffic.