Best Foods, a Dubai based nuts and dates food brand, approached MOJO to brand their new chocolate covered date and nut confections. 

 

MOJO challenge was to create a stand alone brand which elevated the much loved date and nut combination. Tamrah, an Arabic word meaning 'date palm', was chosen for it's traditional cues. The brand and packaging identity was created to reflect the swirling layered tastes of the chocolate, date and nut combination, as well as placing the brand as an everyday confectionary treat for the whole family. The specially crafted dual language wordmark is styled to tell the story of a modern Arabic date confection.