'Stick with genuine parts' – Ford Parts Trade Direct Mail and Online promotion.
The DM included an enclosed prize competition and rewards collector card along with a response
mechanism to encourage independent mechanics and motor dealers to only use genuine
Ford spare parts. The prize was a trip for to to the Ford WRC Rally in Abu Dhabi.
Other Contributors: Peter Clayton (Photography), Gerry Ryan (Copy)
The DM included an enclosed prize competition and rewards collector card along with a response
mechanism to encourage independent mechanics and motor dealers to only use genuine
Ford spare parts. The prize was a trip for to to the Ford WRC Rally in Abu Dhabi.
Other Contributors: Peter Clayton (Photography), Gerry Ryan (Copy)
