Ray Dang's profile
AIDS Research Alliance
The AIDS Research Alliance, a non-profit research group in Los Angeles that focuses specifically on curing AIDS/HIV and not prevention or treatment, needed a new brand identity. It was determined that their brand and identity did not speak to their cause, audience, or to their stakeholders. A new logo formed from the merging of the AIDS ribbon and the DNA helix was designed. Along with the logo, a complete style guide for their new identity was created that covered colors, typography, correct and incorrect usage, and samples of business papers and literature.
AIDS Research Alliance
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AIDS Research Alliance

The AIDS Research Alliance, a non-profit research group in Los Angeles that focuses specifically on curing AIDS/HIV and not prevention or treatme Read More

17
725
0
Published:

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