SAP challenges companies to perform better in every way, but most people think their products and services are just for big corporations and only help IT departments.
The idea
We decided to go ahead and just destroy those myths, and destroy other business and innovation myths that prevent ideas from growing along the way.
We found most common missconceptions in social media and provided each with a new, enlightening approach. The Think Again experience invited companies and entrepeneurs around Latin America to re-think their businesses with SAP, using social media content and a Facebook app.
