Korea Railroad 'RAILRO' Brand Experience Design
코레일 '내일로' 티켓 브랜드 경험 디자인
Personal Project
2013
This project is to provide a new experience for the passengers who use the Railro Ticket which is a weekly train travel pass of Korea Railroad(KORAIL).
'Railro Ticket' is a train ticket for summer and winter vacation season, especially for people under 34 years old.
If you buy a ticket, you can travel freely anywhere you want to go in Korea. The purpose of this pass is to make precious memory and escape the everyday routine.
If you buy a ticket, you can travel freely anywhere you want to go in Korea. The purpose of this pass is to make precious memory and escape the everyday routine.
Redesigned the whole visual identity system of Korea Railroad and Railro ticket with fresh and young color and graphic for visual design assets such as logo, ticket, travel pouch, water bottle, luggage name tag, badge, train illustration, pattern, and bag design.
코레일 (한국철도공사)의 여행 상품 '내일로 티켓'의 브랜드 경험을 리디자인한 프로젝트입니다.
만 34세 이하의 청년층이 주요 고객인만큼 젊고 프레쉬한 컬러 사용과 디자인 전략으로, 코레일 브랜드와 고객 간의 커뮤니케이션을 더욱 강화하는 것을 목표로 개발한 디자인입니다.
