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Back to early 90s, for first time in Greece innovations such as: Branded product (Prima tomatoes), Cluster type tomatoes, Hydroponic cultivation … Read More
Back to early 90s, for first time in Greece innovations such as: Branded product (Prima tomatoes), Cluster type tomatoes, Hydroponic cultivation method, Natural pollination by bumble bees, Beneficial organisms use instead of pesticides, Climate management by computers, Special packing house and Renewable fuel (olive core) for heating were introduced by this pioneer company named PRIMA GREENHOUSES in a 2,5 Ha Glasshouse Read Less
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The Challenge: How to differentiate an agricultural commodity product such as tomato?
 
Answer: Revolution not Evolution
 
Step 1: Introducing a broad range of Innovations in Greenhouse Production (Cluster type tomatoes, Hydroponic cultivation method, Natural pollination by bumble bees, Beneficial organisms against pests and diseases instead of pesticides, Climate management by computers, Special packing house and Renewable fuel (olive core) for heating)
 
Step 2: Branded tomato product named PRIMA
 
Step 3 : Branding policy in all aspects of the organizatiion
 
Project period: 1992 - 1996