Durex - Social Media

  • 304
  • 5
  • 0
  • Durex - World AIDS Day 
  • BRIEF:
    Rise global awareness of HIV and AIDS in younger audiences and 
    help promote an HIV-free generation.
     
    IDEA:
    Use World AIDS Day as a platform to run a one-day Social Media campaign to get people involved and help spread the word and not the virus. With the #1Share1Condom campaign Durex would donate a condom on behalf of every person who would get involved on that day. Condoms were donated to active HIV-Prevention projects in local communities across the world. 
     
    If you want to get involved go to www.1share1condom.com
     
    GOAL & RESULTS:
    The idea was to donate 2.5 million condoms -reflecting the estimated 2.5 million new HIV cases in 2011. The amount reached was 2'253.861. Due to the overwhelming succes Durex doubled the amount of condoms donated.
     
    FOLLOW UP:
    The initiative is currently used under the same concept as a yearly project run between Durex and MTV
     
     
     
  • PROMOTIONAL VIDEO
  • CASE STUDY
  •  
    The campaign lived entirely on the 1Share1Condom website with a live counter for condoms doanted, recent news, comments, posts, etc.
  •  
    The website's background was populated with the profile pictures of everyone who got involved. 
  •  
    Communications where made on-the-day on the usual Social Media platforms to invite people to get involved. 
  • Print and other collaterals where created prior to the day
  • Extensive web coverage in blogs, news websites and Social Media.
     
Add to Collection