Challenge
Range Rover & CEDIM hired BESPOKE for consulting services to develop the brand and commercial strategy for Northern Mexico.
Solution
- Brand Essence - international value aligned to northern Mexican market
- Creative Strategy - human insights and market foresight
- 360º Marketing Plan - flexible for dynamic yearly budget demands
- Multiple Sales Campaigns - aligned to core target groups and localities
- Creative Direction - agency layout, Imagery and look and feel for campaigns
- Copywriting - Tag-lines, key messages, sales copy and online texts focused on sales
