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    Rebranding Universal and Launching Universal One
Universal is the largest private brand in office products. With over 1200 products in the family, it’s a brand that gets around the office. And it needed a complete rebranding to compete in today’s consumer focused market.
It was time for an evolved brand strategy, a premium line extension and a system to roll out existing and new products.
Worked the Universal team to create a bold new brand with powerful visuals, crisp design and a unique voice across this extensive family of products. Also designed the brand extension, Universal One, a premium line of Universal products. The result was a cohesive and well-designed brand system that speaks to you.
Work done
- Brand Design, Strategy and Messaging
- Packaging, Packaging guidelines
- Advertising
Universal Redesigned Logo
Universal Double Page Advertisement
Universal Ads and Packaging
Universal One Logo
Universal One Double Page Ad
Universal Ads and Packaging
Unviversal Brand Launch Video