The OliveShed is a boutique brand that offers premium olive oils priced at the top endof an over-traded market. My client briefed us to create communication thatwould position the oil as rare, special and worth every penny of the premiumprice.  These print ads (whichdoubled as POS posters) took full advantage of the golden nature of theclient’s olive oils to position them as the most valuable in their category.Liquid gold.