Logo design: Illustration and typography
Desktop e-commerce: For site launch 2.0: adapted design to e-commerce platform, provided merchandise strategy for home page, produced site assets, and collaborated with UX designer.
Mobile e-commerce: For mobile launch—adapted design to e-commerce platform, provided site assets, collaborated with UX designer
Banner ad within e-commerce site
Email marketing: Design, write and produce weekly emails.
Responsibilities: photo art direction, design, production
Responsibilities: photo art direction, design, production
In-store signage: design and produce large format promotional signage for window display.
Responsibilities: Photo art direction, design, hand-off to printers
Responsibilities: Photo art direction, design, hand-off to printers
Black Friday sign campaign: Designed look and feel for all in-store holiday signage.
Responsibilities: Photo art direction, design, production.
Responsibilities: Photo art direction, design, production.
Gift card series: Hired and art directed various illustrators for gift card series. Managed process from design through to hand-off to printer
