Artesco it´s one of the most important brands in office and school supplies in Perú. Causa Publicidad, the advertising agency in charge of Artesco, wanted to explore the other option that a bicolor pencil offers, a possibility underlying at the very product DNA.

 

Under the concept: "one more possibility", worked by Beto Noriega, creative director on Causa Publicidad, we have developed three situations where these characters stand against, aparently, helpless situations nevertheless a different path remain yet undiscovered, leaving an open door...