Expyrenees is a start-up in the busy market of tourism. The client wanted to stand out and he was open to creative ideas, away from the usual cliches.
As they base their services on the discovery of the Pyrenees region, I played with the idea of displaying/hiding information and used folds and cut-outs in my design.
The logotype is simple but offers a contrast in colours or tones. It is either partly hidden or cut in half to maintain the idea of revealing something.
Folded and double-sided business cards
The Envelope and its closing sticker
Top left: A folded and double-sided flyer which reveals information about Expyrenees when opened up
An interactive web site which frame opens up when clicking on the links
Some of the experiments along the way...
