Graphics on the Move: Dynamic Branding

Editorial

平面动效:显屏时代的品牌设计
Graphics on the Move: Dynamic Branding

在资讯爆炸性增长的时代,传统的静态纸媒迅速向数字媒体转型。如今,移动互联网无处不在。动态设计可以更快更有力地传达信息,并且赢得大众的青睐。因此,平面设计师越来越多地将动效融入自己的作品中,以增强故事的叙述性。这使设计变得更为实用和生动,透过牵动人们情感和好奇心来增加品牌的趣味。本书展示了在触摸屏、手机、户外媒体等数字媒体中使用动态效果的新趋势。

In the information explosion age, where there is a shift from static printed information to digital media, designs that can convey information faster, more convincingly and, thanks to mobile phones, ubiquitously, are likely to gain the public’s favor. As a result, graphic designers are increasingly including animation in their work to enhance their storytelling, making it more functional on the one hand and livelier on the other, increasing interest by appealing to people’s emotions and desire to be entertained. This book showcases the current state of motion graphics in light of new media such as touch, mobile, outdoor and digital video media.

                                                                      
                                       
4 Questions About Dynamic Branding
8 Studios From Asia, Europe & Americas
Different Design Backgrounds
With Brand-new And Diverse Thinking
         
                                      
Approach the European stylish studios:
Dumbar/DEPT®, united by, rubio & del amo
Get an exclusive look at
the dynamic design details
in front of and behind the scenes
                    
           
The dynamic trend sweeps global design circles
Over 100 selected projects from five continents
Combine with static reading
QR codes direct to the dynamics
                       
   
            
尺寸: 190mm × 245mm
页数: 272pp
装帧: 平装、全书采用特种纸印刷
语言: 英文版/中文版
ISBN: 978-988-76696-1-6

Size: 190mm × 245mm
Pages: 272pp
Format: Full Color, paperback, dust jacket
Language: English/Chinese
ISBN: 978-988-76696-1-6

Edited and produced by Sandu Publishing Co., Ltd.
Editor/Translator: Anton Tan
Designer: Su Zhenhua
Cover concept from united by
Cover Design: Claudia Martínez

Graphics on the Move: Dynamic Branding
Published:

Graphics on the Move: Dynamic Branding

"Graphics on the Move: Dynamic Branding" showcases the current state of motion graphics in light of new media such as touch, mobile, outdoor and Read More

Published: