KiloThought "Apple Style" Promo Video Color Correction
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    Quick color correction of reddish footage using curves in Final Cut Pro X. Or: Testing out Behance with a description of a video made for a test,… Read More
    Quick color correction of reddish footage using curves in Final Cut Pro X. Or: Testing out Behance with a description of a video made for a test, with mind "boggle"-ing implications. Read Less
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This is my first post on Behance, so I apologize if this isn't worth posting. However, this was a quick, recent project I did for my company's (KiloThought Media in Florida) YouTube channel. I figured it would be a good way to learn the ins and outs of this place.
Our casual sort of goal was to produce an "Apple" style video and see how close we could match the style. Most of the time I'm an editor on video projects, but in this situation the footage came to me pre-edited (Apple style). My role working on this video was thus a lot smaller. Still there was some work to be done before I'd be happy putting up our first official KiloThought branded video.

My job was to color correct the footage and add all the things fading in and out, make things where I use the "wrong" kerning, and so forth. But mainly, color correction.
 
Here is how the original footage looked. It's certainly not bad looking, it was shot with a great camera and the quality was more than appropriate for our purposes. (The screenshots on this project page come from fairly compressed 720p HD video)
 
Here is the original video:
Keep in mind when looking at the above screen capture that the talent is wearing a dark gray shirt. You can see the difference following a little color correction. Again, it's a small difference, but at the same time I think it makes a "big" difference, if that makes any sense.
 
After some quick adjustments:
In addition to adjusting the color balance and playing around with curves, I did a quick enhancement on the color of the eyes to, well, catch the viewer's eye. From showing our video to a few people, at least, that theory seems to have worked.
 
I guess I should mention that another goal was to get this up as quickly as possible, and a soft restriction I set was to "only use Final Cut Pro X tools" in the correction. If this were a larger project, or a project for a client, I would have used other software with more powerful and precise color tools.
 
Hopefully I can put up some other projects on here when I have time. If you're interested in my company for some reason, check out our budding YouTube channel or our home page at kilothought.com.