Beko Rebranding Concept
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    Rebranding for Beko, a rooted appliance and consumer electronics company based in İstanbul, Turkey. This is one of those projects in which you fe… Read More
    Rebranding for Beko, a rooted appliance and consumer electronics company based in İstanbul, Turkey. This is one of those projects in which you feel involved and engaged from the very beginning. A rooted and energetic brand in need of creating a community around their products. The goal was to generate an organic identity which had enough personality to differentiate itself from the ever-growing appliance and consumer electronics company market but allowed for multiple iterations and versions, embracing uniqueness always under the Beko brand. Read Less
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Bekosans is a new drawn san serif from Selman Ay. It comes with 2 sets of Capital letters and is equipped with a few different alternate lower case characters as well as unique swashes and modern latin characters.

The Free version of Bekosans Regular Demo includes only lower case letters in one style. Free for Personal use.

Please appreciate if you like this project.

* Photographies by Adrian T. Kubica, PPR İstanbul, 2016.
** Logo design by Selman Ay, 2014. Typeface (font) drwan by Selman Ay, 2017.
*** This project was made for entertainment purposes. It is not an official project of the Beko brand.