Chelsea Parks's profile

Sierra Nevada

Chelsea Parks
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Sierra Nevada
An American Secret
The goal of this campaign was to introduce Sierra Nevada, a beer from Chico, CA to an audience in the UK. The fine people of the UK look down on American beers in general, so this campaign needed to prove that Sierra Nevada was not like other American beers.
sierra nevada beer Microbrewery Europe european beer market american beer market integrated
sierra nevada beer Microbrewery Europe european beer market american beer market integrated
sierra nevada beer Microbrewery Europe european beer market american beer market integrated
sierra nevada beer Microbrewery Europe european beer market american beer market integrated
sierra nevada beer Microbrewery Europe european beer market american beer market integrated
sierra nevada beer Microbrewery Europe european beer market american beer market integrated
sierra nevada beer Microbrewery Europe european beer market american beer market integrated
sierra nevada beer Microbrewery Europe european beer market american beer market integrated
sierra nevada beer Microbrewery Europe european beer market american beer market integrated
The Secret Pub Crawl rules page. Users sign up in teams, at which point they'll receive a password that each team member can use to sign into SCVNGR from their own phone.
sierra nevada beer Microbrewery Europe european beer market american beer market integrated
Leaderboard shows the top crawlers' stats: how much they've crawled, badges they've earned, best challenge completed and trivia questions they need help on. Non-crawlers have the opportunity to help crawlers by giving them answers to tough trivia questions.
sierra nevada beer Microbrewery Europe european beer market american beer market integrated
The challenges page shows the top rated challenges as determined by likes and dislikes from internet voters. Users can share interesting pictures or responses they see on any of their favorite social media sites.
sierra nevada beer Microbrewery Europe european beer market american beer market integrated
sierra nevada beer Microbrewery Europe european beer market american beer market integrated
These will be set out during the pub crawl as a way to both promote the event and direct players who may be lost. 
sierra nevada beer Microbrewery Europe european beer market american beer market integrated
Promotional coaster that will be distributed during the pub crawl. Users must scratch to reveal the password they need to put into SCVNGR to find out the next location of the crawl. 
sierra nevada beer Microbrewery Europe european beer market american beer market integrated
Promotional cup that gives a background story to the print advertisements. One of the most important things at a bar is the cup with the beer in it, so why not put an interesting story on there?
Sierra Nevada
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