NPCA Gift Shop
NPCA's graphic designer, Annie Riker, and I decided it was time to create an online gift shop for NPCA's 800,000 members and supporters, who love the parks, but can't always find the right gear to show it off, given the dated designs found in most national park gift shops. The goal was to make T-shirts, mugs, water bottles, smartphone covers and other products that have a fun, youthful vibe, and that identify park lovers as part of a tribe. These designs represent the first few lines we introduced in Fall 2014: www.npca.org/giftshop.
Creative direction, copywriting
Graphic design: Annie Riker