IGEPA Belux - one of the leading paper merchants in Belgium and Luxembourg - wanted to stand out in a crowd of competitors and grab the attention of companies that are concerned about their ecological impact. They challenged us to turn their overview brochure of recycled papers into a little piece of art, and so we did.

To market their recycled line, we created a visual identity that stunned the world but also sent out a message. For each paper in the collection we carefully crafted a paper insect, making the connection between nature and recycling.

IGEPA Belux loved our creations so much they put them on display during an exhibition about their company. Our work even went viral online - just google ‘Igepa's recycled world + insects’ and you will see.