We received a logo and thirty second TV spot and turned it into a digital brand.  Grit, adrenaline, and a little bit of a sultry feel helps meet the mood of action movie junkies and after dark aficionados.  We needed to define a flexible enough system to fit within their existing workflow and customize dynamic page templates so the site always feels fresh.  I've included some of our exploratorations to show how we worked our way toward a final design by going through iterations of mood boards and slowly refining a final design system.