SOCIAL ADVERTISEMENTS FOR GENDER EQUALITY
    You might not notice, but gender (in)equality is still a big issue in our society. Yet somewhere along the way, we just stopped talking about it.
    These 8 advertisements show some of the situations and places where gender inequality can appear. It may not always look like this, but it shows what is going on inside a women's head in certain situations.
POLITICS
    During political speeches of women, we are often more concentrated on what they are wearing then what they are saying. But that should not even be relevant!
ECONOMY
    Business women are often not taken as serious and as capable as men. In many eyes a women can sometimes be merely an object of desire.
ECONOMIC INDEPENDANCE
    Women at job interviews are sometimes still asked whether they are married, have kids or plan on having more. Often that is also the main criteria for the hire.
HOUSEHOLD
    Unfortunately women do not have four hands, but they do have jobs. And in order to work, the household should be equally distributed between both partners.
EDUCATION
    Children learn very quickly the gender roles they are supposed to play and pretty soon they notice that the saying: "You can be whatever you want.", does not always apply.
STEREOTYPES
    If women don't fit the visual stereotype of what she should look like, the society may in fact treat her differently, and in extreme cases even eliminate her completely.
HEALTH
    Trying to adapt to the social standards of our society in terms of body image, young women often exaggerate with losing weight at the expanse of their own health.
VIOLENCE
    Even if there is no physical contact, it can still be sexual harassment. It is not okay that it's happening so often and it is not okay that we keep ignoring it.
The theme and different areas of personal and professional life were adapted from the project Better balance of power between genders which is run by the Slovenian Ministry for work, family, social issues and equal opportunities.
 
Mentor: Prof. Milan Pajk
Co-mentor: Prof. Ranko Novak
Academy of Fine arts and Design, University of Ljubljana, Slovenia
2014
Gender Equality
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Gender Equality

My bachelor project done at the Academy for Fine arts and design on the subject of Gender Equality.

Published: