University of North Carolina Chapel Hill - Brand TV and Print
Despite being highly ranked year over year in the US News & World Report as a top public institution, UNC has to battle with other top-tier universities for first-class students and professors. People look for leadership that is in touch — solving real problems, innovating and pioneering, and developing tomorrow’s leaders. And for Carolina, this comes naturally. But the message was getting lost in ordinary higher ed advertising — a montage of beauty campus shots and cheerful students. UNC-Chapel Hill had the opportunity to stand out by doing — and saying — something different.
Role: Art Director
"Globe" :30 TV
Outreach Print
Because North Carolinians needed to be reminded of the specific contributions the university,
its faculty and its graduates make to the state and its communities, this companion print
campaign was also created.
Role: Art Director
