![Holiday beer Retail Shopper chill trade Display key visual Point of Sale coors light](https://mir-s3-cdn-cf.behance.net/project_modules/1400/08121c198783757.6647817d3c168.png)
Coors Light needed a fresh approach to capture the festive spirit of the holiday season, while also standing out in point of sale.
Leveraging their brand equity, I was able to create a wide range of icons and patterns, merchandise, point of sale materials and displays that allowed the brand to be merrily chill.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bf6ada198783757.6647817be4175.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/8045ae198783757.6647817be48d9.gif)
![Holiday beer Retail Shopper chill trade Display key visual Point of Sale coors light](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0cfbe7198783757.6647817d3a582.gif)
![Holiday beer Retail Shopper chill trade Display key visual Point of Sale coors light](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9ee719198783757.6647817d3cb61.png)
![Holiday beer Retail Shopper chill trade Display key visual Point of Sale coors light](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fb0065198783757.6647817d3d534.png)
![Holiday beer Retail Shopper chill trade Display key visual Point of Sale coors light](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b9488a198783757.6647817d3b8f3.png)
![Holiday beer Retail Shopper chill trade Display key visual Point of Sale coors light](https://mir-s3-cdn-cf.behance.net/project_modules/1400/684cae198783757.6647817d39f91.png)
![Holiday beer Retail Shopper chill trade Display key visual Point of Sale coors light](https://mir-s3-cdn-cf.behance.net/project_modules/1400/599dde198783757.6647817d39951.png)