Welcome to the NARI Brand Guide. This document is designed to help maintain the consistency and integrity of the NARI brand. Whether you are a long-time employee or a new member of the team, this guide will provide you with the essential elements needed to represent our company accurately and effectively.

NARI - Nurturing Agriculture through Reliable Innovation

Since its founding over a century ago, NARI has been a cornerstone in the agricultural community, providing top-quality farm equipment designed to meet the evolving needs of farmers. Our commitment to innovation, reliability, and customer satisfaction has solidified our reputation as a trusted partner in agriculture.

Mission: To empower farmers worldwide with innovative, durable, and reliable agricultural equipment, enhancing productivity and sustainability in farming practices.

Vision: To be the global leader in agricultural solutions, fostering a future where farming is more efficient, sustainable, and accessible.

Innovation: Continuously pushing the boundaries of agricultural technology.

Reliability: Ensuring every piece of equipment is built to last.

Customer Focus: Prioritizing the needs and satisfaction of our customers.

Sustainability: Promoting eco-friendly farming practices.

Integrity: Upholding the highest standards of honesty and transparency.

NARI’s brand personality is rooted in our long-standing heritage and dedication to the farming community. Our tone is knowledgeable, trustworthy, and approachable. We speak with the authority of a seasoned expert, yet with the warmth of a trusted neighbor.

Primary Logo: The NARI logo should be used in its primary form whenever possible. It represents the core identity of our brand.

Logo Variations: Alternate versions, including monochrome and simplified logos, are available for use on various backgrounds and mediums.

Clear Space: Maintain a clear space around the logo equal to the height of the "N" in NARI to ensure visibility and impact.

Minimum Size: The logo should never be smaller than 1 inch in width for print and 72 pixels for digital use to ensure legibility.

Color Palette

NARI’s color palette reflects our connection to the agricultural industry and our commitment to sustainability:

Style: Use high-quality images that depict modern agriculture, showcasing our equipment in action.

Subjects: Focus on farmers, equipment, and the beauty of the agricultural landscape.

Tone: Images should feel authentic, vibrant, and aspirational.

Tone: Professional yet warm and accessible.

Language: Clear, concise, and jargon-free.

Content: Emphasize NARI’s heritage, quality, and commitment to innovation. Highlight customer stories and testimonials to build trust and credibility.

Print Materials: Brochures, business cards, posters, and manuals should adhere to the brand colors, typography, and logo usage guidelines.

Digital Media: Websites, social media, and digital ads should maintain consistency in visuals and tone of voice.

Merchandise: All branded merchandise should reflect NARI’s commitment to quality and sustainability.