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Google asked us to use poetry and typography to raise awareness about climate change and to underline the words using Google's emerging fonts.
So, we literally removed from the most famous poems, of different languages and poets, all references to nature that are in danger of disappearing forever due to climate change.
The project was nominated and won a pencil in the prestigious D&AD New Blood Awards for emerging talents.
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D&AD New Blood Pencil Winner
Copywriter: Agnese Bernaus
Art Director: Jonathan Fecola - Maria Meola
Art Director & Designer: Alessandro Ronchetti