PROJECT OBJECTIVE: 
challenge is to create a character that represents and refects the Vega brand 
and encourages students to select Vega for their tertiary studies.
INSIGHT: 
Vega University strives to inspire students to reach their ultimate creative 
potential through skill development, education, and practical application.
CONCEPT:
Your creative outlet 
SOLUTION :
The creative concept shows the passion and desire Vega 
students have to create. Vega is a safe space where 
that urge and passion for creativity can be unleashed 
and is encouraged. This is shown through my character 
Kiaon, a creative skater who is meant to refect the 
Vega brand and resonate with new or current students.