Priyanka Pachpande's profile

Illustration for Digital Campaign | Swiggy Genie


Illustration for Digital campaign
for Swiggy Genie India, with Dentsu Webchutney
a fun 36 posts puzzle on Instagram! 


Client: Dentsu Webchutney | 2020
The artwork was commissioned for Swiggy Genie for their campaign 'Swiggy Genie Santa' on instagram. It was a collection on 36 posts that would go on their page as a puzzle. 

The artwork was based on a narrative, ‘Priya’ wanted to deliver her gift to her friend on occasion of secret santa. You can spot major trends, memes and events of 2020 composed in the illustration. It acted as a puzzle, and the 36 posts were posted in a random order. The users were to save the posts in the correct order and screenshot it. They could then post it on their stories tagging Swiggy Genie Santa to win exciting prizes! 

This project was commissioned by Dentsu Webchutney and went live in December 2020.

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Illustration for Digital Campaign | Swiggy Genie
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Illustration for Digital Campaign | Swiggy Genie

Published: