Lumina Bank is a fictional bank that I created a Brand Identity for. The intention behind this Brand Identity is to make a Mobile First application that would tailor to the on-the-go needs of Millenial and Gen-Z banking clients.
I researched extensively the colours, brand tone of voice, and what values would be expected for a bank that would supply products and services to this target market.
I researched extensively the colours, brand tone of voice, and what values would be expected for a bank that would supply products and services to this target market.
