The French Institute in Japan/Tokyo (IFJ) is in charge of the diffusion of the french Culture in Japan under the authority of the french Embassy in Tokyo. This institution organises french lessons, conferences, debates, concerts and exhibition around the french Culture. To perform its mission, the IFJ publishes brochures and advertising presenting all activities every season. The covers of the 2014 issues (from winter to autumn) have been designed in a cool “frenchy but chic” spirit very popular in Japan.