Gather the Goodness | PANERA AUTUMN 2014
Panera celebrates the arrival of autumn with rich glowing hues, textured surfaces and lush fall flavors. The in-store campaign features several Panera favorites and integrates some new menu items, including Autumn Squash Ravioli and the Turkey Cranberry Flatbread.
We accentuated the seasonal flavors by framing the food with ingredients, such as the curl of an apple or the zest of an orange. Everything was placed directly on rich, golden surfaces and presented under racking light for an artful feel. We employed minimal propping and instead, incorporated hand-painted illustrations of crisp, copper leaves for an added touch of fall.