This is another ongoing relationship where various elements have been designed for this national charity, pushing the design forward whilst keeping within the brand identity.
The design work that has been taken on for Calibre Audio Library has been a labour of love. The charity is a vital link to the written word for thousands of people across the UK. As the brand guidelines have already been written, the design work here was about creating a fresh, modern feel, without breaking the guidelines.
The white on orange logo gave a far stronger brand when creating an online presence, so all social media was branded in this way; the main sites being Twitter:
…and Google+
To help promote the charity, they rely heavily on both print and email. The majority of people they contact to tell them the latest news at the charity is done through email. James set up a Mailchimp account so that the charity can not only inform people, but do it using rock-solid, branded emails.
This look and feel has also been taken into print, for their annual review and annual report.
