ABOUT
Logo for the store of soft toys LOOM created to evoke a sense of warmth, tenderness and serenity. The cloud, which is the logo, looks soft and fluffy, like the softest toys that are sold in the store. The text gives the impression of lightness and unpretentiousness - as if words fill the space with dreams and fantasies of children.
All these elements - shape, texture, colors - together create associations with children's dreaminess, warmth and safety, which contributes to the creation of an emotional connection with the brand and attracts the attention of parents and children to the assortment of the store of soft toys LOOM.
Pastel blue is a color of calmness, inspiration, and carefreeness, often associated with the sky and dreams. It adds a sense of lightness and weightlessness, emphasizing the playful aspect of the brand.
Yellow symbolizes joy, energy, and optimism. It attracts attention and creates a feeling of warmth and openness, helping to draw customers' attention to the products in the store.
