The "Crunchy breading" mixes from Pripravka is a ready-made breading mixture for cooking meat, fish, vegetables, and even cheese in a pan, in a saucepan, or deep-fried. What exactly to munch on with friends depends only on your mood, and Pripravka has already taken care of everything else. This product was supposed to be a novelty in the category and replace ordinary breadcrumbs. Therefore, the packaging had to be bright, emotional, with as large and appetizing food styles as possible. Our task was to convey the mood of the holiday and a surge of emotions, as well as clearly present the main elements of product communication with the consumer.
Client — Pripravka
Marketing Director — Olga Romaschenko
Brand Manager — Olena Serdyuk
Product M anager — Anastasia Yevstigneeva
Packaging Design — Vataga Agency
Creative Director / Graphic Designer — Costya Khmelyuk
Art Director — Nazar Kumanovsky
Graphic Designer — Alina Kravchenko
Photographer — Taras Hipp
Project Manager — Ostap Malashnyak
