Branding, Packaging design
As an enthusiast of high-quality coffee, I had the privilege to work with the Treelogy Speciality Coffee team located in London. Our collaboration started with various tasks and challenges, which you'll have a look over.
I have researched and designed for Treelogy:
I have researched and designed for Treelogy:
- New design for the shopfront of the cafe.
- Coffee package labels featuring a unique tree illustration representing the history of the coffee and the region where it is produced.
- Coffee package labels featuring a unique tree illustration representing the history of the coffee and the region where it is produced.
- Brand pack file.
- Labels for tea packages.
- Labels for tea packages.
Shopfront
The shopfront has been enhanced and redesigned to make the café's brand more visible and appealing to everyone passing by. Previously, the glass only had a quote and a coffee glass illustration, which did not effectively showcase what the café could offer its clients. We have brainstormed the problem and come up with a solution to showcase Treelogy's offerings on the shopfront. Now it is crystal clear for pedestrians and people passing by cars what they can try.
Coffee Labels
Designing the coffee labels was the bold part of the job. As I mentioned earlier, I am a coffee enthusiast and my passion for coffee has led me to fully immerse myself in the entire process. Each of Treelogy's coffees has its own unique way of cultivation, production, distinct flavor, and rich history, all of which are reflected in the design solution.
Each type of coffee is represented by a unique tree illustration that reflects the mood, color, flavor, and background of the coffee. For example, the "Colombia Geisha" is depicted with a sakura tree because it embodies the essence of that coffee the most.
The labels were printed on transparent sticker sheets and then affixed to the eco-friendly white packages.
Coffees are available for purchase locally in the Treelogy Speciality Coffee or by delivery from UK supply vendors.
The labels were printed on transparent sticker sheets and then affixed to the eco-friendly white packages.
Coffees are available for purchase locally in the Treelogy Speciality Coffee or by delivery from UK supply vendors.
Brand Pack
The client required a comprehensive brand package for enhanced communication and sales. We have created a versatile and appealing brand package document that is now upon request being distributed to various clients and business owners.
It has 12 different pages detailing the story of the creation of Treelogy Speciality Coffee, a page about its founders, their services, beverages, and the exquisite food they cook.
It has 12 different pages detailing the story of the creation of Treelogy Speciality Coffee, a page about its founders, their services, beverages, and the exquisite food they cook.
Tea Labels
Treelogy offers a range of special coffees as well as a wide variety of teas. In comparison to the coffee packaging, the tea packaging has a more modern and minimalistic look. We have developed easy-to-use sticker labels for the tube packages. Each type of tea - green, black, or yellow - is distinguished by its color solution.
If you find yourself near Paddington Square in London, don't miss the chance to visit Treelogy Speciality Coffee. They offer a tempting selection of bakery items, coffees, and teas, as well as the opportunity to check out my beloved package design works.
Thank you!
