This is a personal project developed for Converse where I used their famous logo ★> and turned it into a
mathematic formula (X > Y) delivering a powerful statement: being a star is better than being anything else.
From a riot police officer, to a bouncer, a politician and even a dentist. Being a star is far better.
Thanks to the masters of illustration and art direction, Tatalab and Bruno Nakano, the project turned into a series of posters with a clear imaginery and tone of voice.
I hope you like it.