The brief: Create a logo for a live podcast that speaks to the culture of South African sports and what sport means to South African people. The logo (TEAM SPIRIT) and it's messaging were looked at from a survey taken to understand sports within South Africa.   

The focus was on how the logo can be distributed and applied in different settings such as billboards, in-house posters and in studio.

Once the foundation was set, I was asked to create an intro screen for the Podcast that showcased how it would live on television as well as mobile applications.