India's top trends for digital marketing comprise a number of elements that will influence the industry in 2024. Due to the increasing popularity of short-form video content such as YouTube Shorts and Instagram Reels, video marketing has become an effective means of drawing in and keeping customers.

By sharing their messaging with consumers through video marketing, firms can engage with them and boost conversions.

Influencers are a critical component of audience relationship-building and offer businesses an effective way to promote their products. They have become a popular tool in digital marketing campaigns.