For a pitch, we were asked to create a campaign that established Myntra as the fashion platform of choice. We presented the campaign “youvolution” where Myntra is about helping you take the next step in your evolution. Myntra has unparalleled fashion expertise and a state-of-the-art fashion tech engine giving you the fashion fluency & confidence to evolve to your next level. The visual included graphics that were bold, colourful and also worked the RTBs into the layout to demonstrate the features of the Myntra app. The photography isn't original and was used as placeholder to indicate look and feel for conceptual purposes. Photography to be reshot if route was chosen.

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