Creative Brief
General Residential Air Conditioners is a Japanese air-conditioner brand wanting to launch their first campaign in Vietnam, focusing on hot season in 2024. In order to build brand awareness, the brand aims to create viral ads in Ha Noi, Ho Chi Minh city (offline) and TikTok, Facebook (online).
Credits
Creative Director: Nga Nguyen
ACD: Thang Nguyen, Chuong Pham
Copywriter: Phuong Binh, Brian Dang
Designers: Su Doan, Sang Nguyen, Hanh Bui
