Welcome to "Shades of Emotions," a curated fragrance collection that is inspired by the power of emotions. Each fragrance in this collection is designed to evoke specific feelings based on how you want to feel on any given day. The collection features five distinct colors, each representing a unique emotion and corresponding scent. Whether you desire a fragrance to uplift your spirits, ignite passion, induce tranquility, evoke confidence, or envelop you in a sense of nostalgia, Shades of Emotions offers a scent for every mood and occasion. Explore this captivating collection and choose the color and fragrance that resonates with the emotion you wish to embrace, allowing the scent to enhance and reflect your desired state of being.
For my art direction assignment, the concept of identity grabbed my attention from the start. Initially, my idea revolved around creating a theme called "Shades of Identities," exploring the contrasting elements of masculinity and femininity. However, I encountered difficulties in translating these concepts into compelling visual narratives for the photoshoot. Then, inspiration struck when I began contemplating our five senses, which led me down a train of thought that eventually decided into the theme of emotions. "Shades of Emotions" emerged—an identity-centric idea with the tagline, "How do you feel today?" I selected colors that not only evoke specific feelings but also curated scents that align with those emotions. Considering the lens through which this generation, particularly Gen Z and Millennials, views identity as a fluid and multi-faceted concept, what better way to represent it than through the interplay of scents, colors, and emotions? Approaching the assignment as a brand launch, I adeptly utilized Adobe Photoshop and AI to generate captivating background images. I sourced visually striking fragrance bottle visuals from Adobe Stock and skillfully incorporated typography using Adobe Express. Finally, I seamlessly brought all the components together using Adobe InDesign to create a captivating magazine spread that exudes confidence and coherence.
Curation process...
