ALDF 2014 (Asia Lighting Design Forum)
ALDF 2014
(Asia Lighting Design Forum)
interview -> http://undrrpblc.com

Considering all the planning that went into the "ALDF 2014 Seminar" identity, what challenges did you face creatively?
the biggest problem is "international events", 
It was South Korea, that must be configured the image using a common visual language to any country, China, Japan and East Asia. I work together with the identity of each one of the different image representations. Really difficult. I wanted a way to dissolve the identity of the event also featured together in one image As clients.

Also, with your "ALDF 2014 Talk Concert" designs, how would you change things now?
checked about the basic view that integration. I want to capture the identity of a time is granted, one step higher level.

Taking all things into consideration with "<i>typography</i>", how did you grow as an artist?
I used as a tool to be a designer that my typography -- but because think it's very important. They decided as a major method of composition of the work. It is because the most basic and clear and familiar. Also be interesting, because to consider, putting the other ideas for typography.
I usually like the characters to be put in the front layer. It would look intuitive and childish if compared to the complicated designs, but I truly think that this way would attracts the public and makes people to feel more friendly.
When I express feelings about a specific topic, I try myself to express that as a general concept(like typography). The problem is that, even if there’s is a general concept, all of us have already have different concepts in themselves, which makes the reason why it is not an easy task for one to create a good ideas.
 For example, if you try to make a concept of light being “nested”, you may express the changes in the light visually. Because these expressions can be understood by everyone, which makes easier for my work to transfer my informations.
ALDF 2014 (Asia Lighting Design Forum)
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ALDF 2014 (Asia Lighting Design Forum)

ALDF 2014 (Asia Lighting Design Forum) http://cargocollective.com/jh-cho/ALDF-2014-Asia-Lighting-Design-Forum
2,405
31,959
88
Published: