Ford Motor Company
Hall of Fame For Fans
Ford sponsors roughly 12+ NFL football teams across the country every year. We wanted to leverage these sponsorships, by combining them and creating a much larger impact. The key idea behind this work is based on the insight that most sports have a Hall of Fame, but none had a Hall of Fans honoring the people that make it all possible, the fans.
This multi-year integration between Ford, dealers, and media partners culminates with the creation of a physical Ford Hall of Fans inside the actual Pro Football Hall of fame.
The mission of this platform is to recognize football's biggest fans by honoring them with their rightful place in the Pro Football Hall of Fame, next to all the great players they support.
Starting off at the onset of the year, we developed work that encourages fans to enter. Candidates were solicited via a dedicated website. This voting campaign was supported by FOX,Bleacher Report, NFL Network, the fans’ respective NFL teams and Ford-owned channels.
Starting off at the onset of the year, we developed work that encourages fans to enter. Candidates were solicited via a dedicated website. This voting campaign was supported by FOX,Bleacher Report, NFL Network, the fans’ respective NFL teams and Ford-owned channels.
The fans were then informed of their nomination with surprise visits from NFL greats Michael Strahan, Calvin Johnson, Howie Long and other legendary players. To scale this up, we leveraged our partnership with Fox Sports and Bleacher Report for production and broadcasting of these events.
The fans who ultimately were chosen, received their own permanent display at the Pro Football Hall of Fame, in a very emotionally charged induction ceremony.
This platform has been incredibly successful for Ford, and in the past few years we have reached out beyond to diverse fan based audiences, making the program have even further reach.
This platform has been incredibly successful for Ford, and in the past few years we have reached out beyond to diverse fan based audiences, making the program have even further reach.
