The aim of this project is to design a logo and visual identity system for a selected museum or cultural institution. This encompasses various applications of the visual identity, including stationery (letterhead, envelope, and business card) and promotional materials (both print and digital). The process involves several stages, including research, sketching, logo development, receiving critique and feedback, revising, conducting type and color studies, developing patterns, creating the stationery system, and exploring other potential applications.