Identity for St Maggie, a women’s clothing company providing clothes, outerwear, and accessories online.
St Maggie came seeking an identity that conveys the dichotomy contained in its name: the iconic
and historic reference to the patron saint of Scotland,tied together with the sense of youth, lightness, and modernity
in the nickname for Margaret.
 
Our approach was to create a brand identity that expresses modern heritage,
employing a distinct color palette, elegant letterforms, and hint of playfulness from the custom ligatures.
St Maggie
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St Maggie

St Maggie is a soon-to-launch women’s clothing company, providing clothes, outerwear, and accessories online. St Maggie came seeking a brand iden Read More
4
175
1
Published:

Creative Fields